Mom Invests for Kids Instead of Buying Them Toys or Clothes

• Nicole Chan Loeb is a 38-year-old photographer, videographer, and a mother-of-two.
• She and her husband prioritize experiences over gifts, so they invest for their kids in lieu of toys.
• They want to teach their children financial literacy and set them up for a secure financial future.

This as-told-to essay is based on a conversation with Nicole Chan Loeb, a photographer and videographer from Boston. It’s been edited for length and clarity.

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My kids are 1.5 and 4 years old, and I’ve never bought them any physical presents for birthdays and holidays.

For birthdays, I’ll make a cake, and instead of buying toys and clothing, I invest money for them to set them up for a more secure financial future. Plastic toys and knickknacks are temporary fun, but they cause clutter and landfill waste.

My mom taught me about stocks when I was growing up

Growing up, my mom used to tell me about the stocks or funds she invested in for me. Every week, we’d take the figures in the newspaper, chart them on graph paper, and stick them on the fridge. We mostly invested in mutual funds. That was fun, and I especially loved the special time my mom and I spent together. I similarly want to teach my kids financial responsibility and literacy.

My husband and I met in college in 2004. We both worked in the finance and accounting industry — I was in management consulting, and he was in internal audits — before deciding it wasn’t for us. I quit in 2010, and he quit shortly afterward, and we both became entrepreneurs. I’m a photographer and videographer, and he owns an escape room company.

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It was a considerable risk and I was absolutely terrified. But since my parents taught me financial literacy, I’ve learned how to save to be comfortable no matter what. Plus, the flexibility and fulfillment this lifestyle provides is very worth it.

We gift our kids investments instead of physical gifts

My husband and I don’t exchange gifts in general. If we want something, we’ll just purchase it for ourselves — after all, our money is pooled — so I find gift-giving challenging. Instead, we share and enjoy dinners, experiences, shows, and vacations. We give each other cards — it’s more about the sentiment.

This year, my husband and I maxed out our kids’ custodial Roth IRAs and deposited $7,000 each. My kids have been models for children’s clothing lines, toy companies, and hospitality campaigns in my work as a commercial and advertising photographer, so the money is considered their earned income.

We decided to start investing for the kids last year because, from conversations with friends, we realized that we all wished topics like taxes, saving for retirement, and smart investing were taught in high school or earlier. We decided not to wait and agreed to start teaching these concepts as soon as our kids could grasp the basics.

Also, both my husband and I were lucky to leave school without a massive amount of debt because of our parents. These investments will allow our kids to graduate from college without an insurmountable amount of debt.

We’re focused on Roth IRAs for now, but we plan to open investment accounts for them within the following year. If they don’t have earned income in future years, we will set up a custodial brokerage account and invest for them that way. Because we both own our businesses, our salaries and incomes fluctuate, so we look at our finances each year and decide how much to invest.

Our kids are happy with spending time together

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My kids are young, so the concept of expecting gifts has yet to solidify. And they don’t really need anything. We’re lucky to live in a great neighborhood where the parents pass on toys when their kids have outgrown them. I rarely purchase large toys or gifts, but I don’t hold back from ad hoc purchases of crayons, markers, kids’ card games, and board games.

Our children are happiest when we spend time together, doing things like lunch dates, playing board games, and baking. Happiness comes from experiences and relationships, and fewer material things promote creativity.

They spend a lot of time outside making up their own games, and we often play with things like sticks, stones, water, acorns, and pinecones. We want contented, balanced kids who aren’t overwhelmed with things and toys and chasing the next new shiny object.

My husband and I find a lot of interest and joy in investments, and we hope our kids will as well. My four-year-old is very bright, and in the next year or so, he’ll understand that you can put money in specific vehicles to grow, learning the concept of delayed gratification.

I’m hopeful that our kids will start making their own side income in high school and start to learn to invest for themselves as teenagers, just as I did while growing up.

If you have a unique way of teaching your children financial literacy and would like to share your story, email Jane Zhang at [email protected].