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NEW YORK CITY, NY / ACCESSWIRE / December 30, 2024 / Invest in Bogotá closed 2024 with a positive management balance. The agency, a public-private initiative by the Bogotá Chamber of Commerce and the Mayor’s Office, certified 47 projects (28 new investments and 19 reinvestments), generating approximately USD 286 million and creating over 8500 jobs.
You are viewing: Invest in Bogotá Certifies 47 Investment Projects and Manages 78 Business Tourism Events
“Bogotá has become a business epicenter, not only in the country but in the region. Today, Bogotá has eight million inhabitants as a domestic market, and when considering its surroundings, we reach 11 million. Additionally, we offer an efficient and qualified workforce of six million people, representing 71% of the country’s bilingual talent. This makes us a hub of knowledge and innovation,” said Isabella Muñoz, CEO of Invest in Bogotá.
The strategic sectors attracting most investments include shared service centers, digital health transformation, food security and circular economy, energy and data centers, accelerators, and venture capital funds.
“We remain a service-oriented city, with software, technology, corporate services, transport, and logistics representing over 49% of these investment projects. However, while the number of projects decreased compared to 2023, investment amounts and job creation grew significantly,” added Muñoz.
Regarding source markets, the United States continued to lead with 19 projects, followed by Mexico and Spain with seven each. Non-traditional markets entering the Bogotá region this year included Luxembourg with two projects, and Romania, Bolivia, and Trinidad and Tobago with one each.
Some of this year’s most notable certifications were ERG International Group, a strategic partner for the construction of the El Campín Sports and Cultural Complex; Steward Healthcare International, a global leader in healthcare; Lanik, specializing in the design, manufacturing, and assembly of structures; and Calucé, a leader in assisted living for seniors with over 45 years of experience.
MICE Events
The Bogotá Convention Bureau, a business unit of Invest in Bogotá, also closed the year with significant figures: 36 events secured, accounting for over 90,000 hotel nights and more than 40,000 attendees; and another 42 supported events, representing over 45,000 hotel nights and more than 80,000 attendees.
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Nighttime Panoramic View of Bogotá.
“Bogotá has a solid infrastructure and a team of skilled professionals adept at organizing bids for world-class events. This effort is supported by collaboration with the Bogotá Chamber of Commerce, the tourism cluster, and the District Secretariat of Economic Development, reflected in these numbers,” said Luis Alejandro Dávila, Manager of the Convention Bureau.
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